Privacy Policy

Last updated: June 10, 2023

Shopper’s Voice is dedicated to ensuring that it collects and uses in a responsible manner. This Privacy Policy applies to the information we collect on our United States and Canadian Shopper’s Voice websites and through our electronic Consumer Product Survey.

Please read this Privacy Policy before using, or submitting information to, these Sites. You agree to the terms of this privacy policy by using these Sites.

Shopper’s Voice collects consumer opinions, shopping habits and other related information members (“Members”) who take its surveys in order to send relevant marketing to Members, including:

  • Provide Members with relevant information and offers;
  • Help partner companies introduce new products and market existing ones to Members; and
  • Send members other information about Shopper’s Voice to Members.

Please read the full Privacy Policy below for details on what information Shopper’s Voice collects, how we use and share it, and how to manage your membership.


We may collect the following categories of personal information about you when you complete our surveys, visit our websites, or interact with our emails. The following table also describes how we use personal information.

Categories of Personal InformationPurposes of Use (see Section 2 below for additional information)Sources of Personal Information
Contact information, such as your name, postal address, email address

To provide our services (online and offline marketing data and analytics)

To maintain your account, our rewards program, and to facilitate sweepstakes

To send you emails including offers and newsletters

To respond to queries or communication you send to us

Directly from you via online account and survey
Account login credentials to your Shopper’s Voice accountTo maintain your account and our rewards programDirectly from you via online account sign up
Your verbatim communications to us or shared on the public areas of our siteTo respond to queries or communication you send to usDirectly from you
Demographic information, such as your age and genderTo provide our services (online and offline marketing data and analytics)Directly from you via survey
Household information, such as the number of people in your household, household incomeTo provide our services (online and offline marketing data and analytics)Directly from you via survey
Preferences or behaviors, such as preferred charities, intention to move, travel or food preferences, hobbies, television viewing activitiesTo provide our services (online and offline marketing data and analytics)Directly from you via survey
Commercial or transaction information, such as your purchasing history of products or servicesTo provide our services (online and offline marketing data and analytics)Directly from you via survey
Professional or employment information, such as your employer’s name or job titleTo provide our services (online and offline marketing data and analytics)Directly from you via survey
Education information, such as your highest level of educationTo provide our services (online and offline marketing data and analytics)Directly from you via survey
Race or ethnicityTo provide our services (online and offline marketing data and analytics)Directly from you via survey
Health information, such as your health condition, what vaccines you receivedTo provide our services (online and offline marketing data and analytics)Directly from you via survey
ReligionTo provide our services (online and offline marketing data and analytics)Directly from you via survey
Political and Philosophical BeliefsTo provide our services (online and offline marketing data and analytics)Directly from you via survey
Electronic activity, such as if you opened our email message, website browsing activity

To provide our services (online and offline marketing data and analytics)

Our rewards program
To send you emails including offers and newsletters

To improve or modify our services

Online advertising

Web beacon or pixel tag placed in email messages

Our affiliate, Epsilon, pixel tag placed on our website

Third-party pixel tag placed on our website

Third-party cookies placed on your browser (see cookies information below)

Device information and other identifiers, such as IP address, device IDOnline advertising

Our affiliate, Epsilon, pixel tag placed on our website

Third-party pixel tag placed on our website

Third-party cookies placed on your browser (see cookies information below)


We will process your personal information for one or more of the following purposes:

To provide our services (consumer data for online & offline marketing and analytics). Shopper’s Voice is a leading provider of consumer information to brands that want to advertise their products and services to you. Your survey responses will enable our clients to provide you with the most relevant offers for your household. For example, many of our clients create offers especially for people with certain interests and demographic characteristics. Our clients may advertise to you in a variety of ways by using your personal information, such as by sending direct postal mail, email marketing messages, or digital advertisement like in a banner ad on a website.

Additionally, we may combine your personal information with personal information from other survey participants’ personal information to create aggregate and anonymous research reports for our clients. These reports will enable our clients to enhance and improve their respective products and services.

To maintain your Shopper’s Voice account, rewards program and facilitate our sweepstakes. After you complete one of our surveys, you may create an account on the Shopper’s Voice website. We will use your account credentials solely to maintain your account, which includes your rewards program status. You may earn points through our rewards program by opening and clicking on links in our emails and responding to surveys; therefore, through web beacons or pixels placed on the emails we send to you we can see how you interact with our emails in order to award you rewards points. We also offer sweepstakes to survey participants and will use the participants’ contact information for the sweepstakes drawing and provision of the winning prize.

To send you emails including offers and newsletters. By providing your email address, you may receive product offers based on your survey responses via email. These emails are sent by Shopper’s Voice, not our clients, and are clearly marked with our logo. If at any time you no longer want to receive email offers, you can unsubscribe by clicking the Unsubscribe link in the email received, at managing your membership online, or by writing to us via email at or via postal mail at the address indicated below under Contact Us.

Our email messages may contain links to other sites not affiliated with Shopper’s Voice and may have privacy practices that differ from those of Shopper’s Voice. We encourage you to review the privacy policies of any third-party site you may link to from our email messages.

To respond to queries or communication you send. On the Contact Us page of our website you may send us a message or you may email us at We will use the information you provide to respond to you.

To improve or modify our services. We may use your personal information to improve the services we offer to our clients and also to our survey participants. For instance, your responses to our surveys inform us on how to create new survey forms and questions.

We may place web beacons or pixel tags within our email messages to you to collect information about how you interact with those messages. This can include various interactions, such as whether the email was opened and what you clicked on within that email. Information regarding your interaction with our email messages helps us determine the best ways to contact you and what types of products and services you may prefer from our clients. For example, if you open an email, we may decide not to resend you that same offer since you have already seen it.

Analytics. We use Google Analytics for web analytics. Google Analytics’ will place a cookie on your browser and provide us with a report about how our websites work and your experience on our websites. See more information about cookies below.

Online advertising. Device tracking technologies like pixels are incorporated into our websites as well as into our ads displayed on other websites and services. Some of these tracking technologies may track your activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to you (“Interest-based Advertising”). We may also use audience matching services to reach people (or people similar to people) who have visited our website or are identified in one or more of our databases. This is done by us uploading a customer list to another party or incorporating a pixel from another party into our website, and the other party matching common factors between our data and their data or other datasets. For instance, we incorporate the Google DoubleClick and Epsilon pixels on our websites. As indicated below, vendors and other parties may in certain contexts, independently decide how to process your information. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.


We may disclose your personal information for various purposes related to our business. The disclosure may be to our clients, partners, or vendors.

Sharing personal information under the California Privacy Rights Act means to disclose your personal information to a third party for Interest-based Advertising.

Selling personal information means to disclose your personal information to a third party for an exchanged value and a purpose other than one of the listed business purposes below in section 4 of this Privacy Policy.

The table below shows with whom we may Share or Sell your personal information, and whether we believe we have “sold” or “shared” a particular category of information in the prior 12 months.

Category of Personal informationCategories of Parties With Whom We Sold or Shared Your Data“Sold” in the Last 12 Months“Shared” in the last 12 months
Contact information

Advertising Networks

Food & Beverage Companies

Advertising/Marketing Companies

Gift Product Companies

Affiliates not under the Epsilon brand

Health and Wellness Product and Service Companies

Apparel & Accessory Companies

Internet Service Providers

Automotive Companies

Lifestyle & Interest Product Companies

Business Service/Agencies

Manufacturing Companies

Business to Business Companies

Marketing Data Companies

Communication Services Companies

Not for Profit Organizations

Consumer Data Resellers

Operating Systems and Platforms

Consumer Packaged Goods Companies

Parenting Product Companies

Consumer Services Companies

Public or Government Entities

Data Analytics Providers

Publishing Product Companies

Educational Institutions & Companies

Social Networks

Electronics Companies

Technology/Computer Software Companies

Energy and Utility Companies

Telecommunications Companies

Financial Services Companies

Travel, Leisure & Entertainment Companies

Demographic information
Household information
Preferences or behaviors
Commercial or transaction information
Professional or employment information
Education information
Race or ethnicity
Health information
Political and Philosophical Beliefs
Electronic activityAdvertising Networksxx
Device information and other identifiersAdvertising Networksxx

We also may disclose your personal information to our service providers that assist us with our business purposes. Our service providers only process your personal information in accordance with our instructions and only for the purpose listed below.

Category of Personal InformationCategories of Parties With Whom We Disclosed Your Information for a Business PurposeBusiness Purpose for the Disclosure
Contact information

Cloud storage provider

Email deployment provider

Prize fulfillment provider

Performing services on behalf of Shopper’s Voice, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the Shopper’s Voice.

Demographic informationCloud storage provider
Household informationCloud storage provider
Preferences or behaviorsCloud storage provider
Commercial or transaction informationCloud storage provider
Professional or employment informationCloud storage provider
Education informationCloud storage provider
Race or ethnicityCloud storage provider
Health informationCloud storage provider
ReligionCloud storage provider
Political and Philosophical Beliefs Cloud storage provider
Electronic activityCloud storage provider
Account login credentials to your Shopper’s Voice accountCloud storage provider

Sharing for Legal Purposes: In addition, we may share personal information with third parties in order to: (a) comply with legal process or a regulatory investigation (e.g. a subpoena or court order); (b) enforce our Terms of Service, this Privacy Policy, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; and/or (d) protect the rights, property or personal safety of us, our platform, our clients, our agents and affiliates, its users and/or the public. We likewise may provide information to other companies and organizations (including law enforcement) for fraud protection, and spam/malware prevention, and similar purposes.

Sharing in Event of a Corporate Transaction: We may also share personal information in the event of a major corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction.


Shopper’s Voice, our third-party service providers who assist with managing our website, and other third parties use cookies, web beacons and similar technologies on our websites for a variety of purposes. We collect, and allow other third parties to collect, information when you visit our website, including information on how you use our website, device information such as your computer’s IP address, the browser and operating system software you use, and other information to help us determine products and services that may be of interest to you.

Cookies Used by Shopper’s Voice on Our Website: Cookies are small text files your web browser receives from websites you visit that store data to make your browsing experience easier and faster. By using our websites, you agree that we can place cookies on your device.

  • Strictly Necessary Cookies: These cookies are required to provide the basic functions of the website and cannot be turned off. They are essential for accessing certain features of the website and could include signing in or adding items to a cart.
  • Performance Cookies: These cookies collect information about how visitors use our websites for web analytics purposes, for instance, which pages visitors go to most often and error messages received.
  • Functionality Cookies: These cookies allow our websites to remember choices you make (such as remembering your user name and password, language preference or the region you are in) and provide enhanced, more personalized features. These cookies may also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. They may also be used to provide services you have requested, such as keeping you logged in to your account as you browse the Internet. These cookies do not track your browsing activity on other websites.
  • Targeting Cookies: These cookies may be set by us or our advertising partners, such as our parent company, Epsilon. Targeting cookies may be used to build a profile of your interests and show you relevant advertisements on this website or others. They do not store personal information but are based on uniquely identifying your browser. If you do not allow these cookies, you will experience less relevant advertising. See Epsilon’s Privacy Policy for more information about Online Targeted Advertising (also called Interest-Based Advertising).
  • Modifying Your Browser Settings: You can modify your browser settings at any time, including setting your browser to notify you when you receive a cookie, giving you the choice to decide whether or not to accept it. If you reject cookies, you may still use our websites, but the functionality of some areas may be limited. We do not honor any “do not track" signals coming from browser settings, cookie signals, or other mechanisms that provide you the ability to exercise choice regarding the collection of information about your online activities over time and across third-party websites or online services.

Below are links to information on managing your cookie preferences with common browsers:

To learn more about Google Analytics, including how to opt-out, please visit:

For more information about cookies, please visit:

For any questions related to our web technologies, please contact us via email at

Opting Out of Online Targeted Advertising: You may opt out of online targeted advertising by clicking on the Advertising Option Icon in the ads you receive. The Icon will appear as   and may be accompanied by text such as “AdChoices“. It will be located around the perimeter of the ad. Simply click on this Icon and proceed to the opt-out link or preference setting link. Once directed to the opt-out page or preference setting page, you may immediately opt-out of future online targeted advertising. We may also use technologies, such as Epsilon’s cookies, to provide you with personalized but anonymous online display advertising tailored to your interests. To opt out of our cookies used for this online advertising, click here.

To facilitate an opt-out, an opt-out cookie will automatically be placed on your device to block further targeted advertising. If you delete this opt-out cookie, clear your cookies, switch browsers or devices, or purchase a new device, your opt-out preference will not be maintained. You will need to opt-out again through the Icon in the ad. It is only when the opt-out cookie is present and can be read on your browser that we know you decided not to participate in targeted advertising.

Learn More: For information about the Advertising Option Icon, cookies and targeted advertising in general, please visit (United States) or (Canada) and

To manage your online profile and your opt-out status, you may utilize the Digital Advertising Alliance tool at (United States), (Canada) or the Network Advertising Initiative opt-out tool at


Shopper’s Voice is a subsidiary of Epsilon. Please use Epsilon’s privacy portal if you want to exercise any of your below mentioned privacy rights.

For security purposes (and as required under US state laws), we will verify your identity—in part by requesting certain information from you—when you make a request to access, correct, or delete, your Personal information. The verification process will utilize an email verification process, a telephone number verification process, and, if applicable, a request for any assigned ID number previously communicated to you.

If we are unable to complete your request fully for any reason, we will provide you additional information about the reasons why we could not comply with your request.

You may also designate an agent to make requests to exercise your rights. We will take steps both to verify your identity and to verify that your agent has been authorized to make a request on your behalf by requesting your agent to provide us with a signed written authorization or a copy of a power of attorney executed by you.

Right to Opt-out of the Sale of Personal Information

Depending on the personal information we have about you, and whether we have disclosed any of it to a third party in exchange for valuable consideration, we may have sold (as defined by US state laws) certain personal information about you. If you would like to opt-out of the sale of your personal information, you may do so by submitting your request using our online request form or by calling toll-free (866) 267-3861.

Right to Request Deletion of Personal Information

You may request that we delete your personal information. However, we may retain personal information for certain important purposes, as set out by applicable law. You may request deletion of your personal information by submitting your request using our online request form or by calling toll-free (866) 267-3861. When we receive and verify your request to delete your personal information, we will proceed to delete the data unless an exception applies. We will retain a record of your deletion request in order to keep your personal information deleted, unless and until you provide consent for the processing of your personal information after completion of your deletion request.

Right to Request Access to Personal Information

You may request access to your Personal information that we collect, use, disclose, or sell.

When exercising the right to access Personal information, you have the right to obtain materials in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance. When we receive and verify your request to access your Personal information, we will make best efforts to fulfill your request unless an exception applies. In some cases, we may not be able to provide you with access to your personal information due to exceptions permitted by applicable law. However, to the extent we have this information, we will inform you that we have collected this information by disclosing the category of the information but not the specific information. You are permitted 2 access reports every 12 months. You can access your personal information by submitting a request using our online request form or by calling toll-free (866) 267-3861.

Right to correct your personal information

If you believe we hold inaccurate personal information about you, you may request that we correct that information through our online request form or by calling toll-free (866) 267-3861. Once we receive your request, we will verify your identity and delete your personal information.

Right to nondiscrimination

We do not deny, charge different prices for, or provide a different level of quality of goods or services if a California resident chooses to exercise these rights.

Right to Opt-Out of Share/Cross Contextual Behavioral Advertising and Targeted Advertising

You may opt-out of the processing or sharing of your Personal information for cross-contextual behavioral advertising or targeted advertising (what we refer to above as Interest-based Advertising) through our online request form or by calling toll-free (866) 267-3861.

Additionally, you may choose not to receive targeted advertising from ad networks, data exchanges, and other digital advertising providers by opting out of targeted advertising via YourAdChoices powered by the Digital Advertising Alliance.

Right to limit use of Sensitive Personal information

You may request that we limit the use and disclosure of your Sensitive Personal information through our online request form or by calling toll-free (866) 267-3861. However, we may deny your request in part of in full under uses authorized by applicable law.

Canadian right to withdraw your consent

At any time, if you are a resident of Canada, you may withdraw your consent for us to process your Personal information for the purposes described in this Privacy Policy. However, this may affect our ability to offer you some of the services. For example, we may not be able to respond to your queries. To make this request please call our toll-free number (866) 267-3861.

Where you are a Nevada Resident

Nevada law (NRS 603A.340) requires each business to establish a designated request address where Nevada consumers may submit requests directing the business not to sell certain kinds of Personal information that the business has collected or will collect about the consumer. A sale under Nevada law is the exchange of Personal information for monetary consideration by the business to a third party for the third party to license or sell the Personal information to other third parties. If you are a Nevada consumer and wish to submit a request relating to our compliance with Nevada law, please contact us at by calling toll-free (866) 267-3861 or mailing your request to Shopper’s Voice, Attention: Privacy Officer, P.O. Box 1478, Broomfield, CO 80038.


It is your right to appeal a decision made concerning the exercise of your data privacy rights. You may appeal this decision within 60 days of receiving your response from us. To submit your appeal, visit our online request form or by calling toll-free (866) 267-3861.


Our Promotions. We may offer sweepstakes or promotions. Each individual promotion is governed by its own terms, and the exact financial incentive offered will be detailed in the respective sweepstakes rules or promotion terms.

Our Rewards Program. We offer a rewards program for survey participants that are US residents. See the terms of the rewards program here.

Opt-In to Our Financial Incentive Program. Prior to submitting your information and beginning the survey, you will be asked to agree that you have read the sweepstakes rule and the rewards program terms and agree to opt-in to our financial incentive programs. To opt-in to our financial incentive for an individual promotion, go to You may, at any time, request to withdraw your consent by opting out or requesting to be deleted from our database as permitted by privacy laws and outlined in this Privacy Policy. Withdrawing your consent will affect the distribution of our emails for client promotions and offers as your name and contact information would no longer be included in the list made available to our clients. However, general client provided coupons are freely available and will continue being available to you on our website, and such withdrawal will not affect your participation and eligibility in a promotion you previously entered.

The information we obtain from you as part of our collection practices outlined in this privacy policy enables us to provide our clients with opinions, preferences, and insights from shoppers like you. Although we value the information that we collect from you within our survey, that data is much more valuable to our business when combined with data collected from our other respondents as well. One consumer’s data has nominal value to us because in large data sets that also include data collected without incentive, the utility and value of the set is only nominally enhanced by the inclusion of one additional entry. We do not maintain a regular accounting of the financial value for each individual’s provided data.

Client Promotions and Offers. Any financial incentive provided by our client is subject to our client’s privacy policy.

Coupons/Discounted Products or Services: Our clients may provide coupons or discounts to you via email or postal mail from us or our client, or other advertising platform directly from the client. The terms of the coupon will be provided on the coupon itself. General coupons will be made accessible via links in our emails, as well as the Coupons page on our website.

Samples: Our clients may provide product samples to you. Our client will decide who receives a free sample based on targeting criteria such as age, gender, income, product preference or usage, and other criterion. The targeting is based on the client’s good faith desire to distribute samples to individuals who are most likely to purchase their product. For example, the client partner company may only send a sample of dog food to a household that has self-reported in our survey that they own a dog. Likewise, another client may only decide to send a sample of a feminine hygiene product to households that have self-reported that they use that kind of product or have a female in the household.

Research Panels: You may also receive invitations to earn rewards through our client research panels. Your participation in the research panel is subject to the privacy policy provided by the client.


Our websites are intended for general audiences and are not directed at children. We do not knowingly collect personal information from minors under 18 years of age unless we have received legal consent to do so. If we learn that personal information from such minors has been collected, we will take reasonable steps to remove their information from our database (or to obtain legally required consent).


We keep Personal information for as long as is necessary for the purposes described in this Privacy Policy, complying with legal and regulatory obligations, protecting our or other’s interests, and as otherwise permitted or required by law. When Personal information is no longer necessary for or compatible with these purposes, it is removed from our systems in accordance with our internal retention policies. The criteria used to determine our retention periods include:

  • The length of time we have an ongoing relationship with you and provide the Website or our services to you;
  • Whether our processing of the Personal information is consistent with what an average consumer would expect when the Personal information was collected;
  • Whether the Personal information is processed for any other disclosed purpose(s) compatible with what is reasonably expected by the average consumer;
  • Whether the Personal information is relevant and useful to the provision of our services and our further processing is permitted by law;
  • Whether the Personal information has been de-identified, anonymized, and/or aggregated; and
  • Whether there is a legal obligation to which we are subject.


We use reasonable business practices including physical, technical and administrative safeguards designed to protect your information against loss, misuse or alteration.

Shopper’s Voice is a licensed user of Entrust’s state-of-the-art encryption technology. We use Entrust’s services to securely transmit the data you provide to us on our registration form, survey pages, and login page. We also use this feature on our “Contact Us" page.

You can help safeguard your information by securely storing your login information and logging out of your browser at the end of each session.


Shopper’s Voice facilitates consumer privacy requests through Epsilon’s privacy center. From January 1, 2021 to December 31, 2021, Epsilon maintained two distinct processes to facilitate requests pursuant to the CCPA from individuals in the United States.

Interest Based Advertising Activities. We facilitated requests made pursuant to our IBA Activities through our prior automated online process as follows:

Requests to KnowRequests to DeleteRequests to Opt-Out of Sale
Number of requests received1,45767211,200
Number of requests complied with in full7751647,249
Number of requests complied with in part000
Number of requests denied due to inability to verify consumer7525083,951
Mean number of days we took to substantively respond to requests20 days2 days2 days

Data used for Marketing & Analytics. We facilitated requests made pursuant to our Data Services through our online request form or by calling our toll-free number (866) 267-3861 as follows:

Requests to KnowRequests to DeleteRequests to Opt-Out of Sale
Number of requests received2,1208,65321,151
Number of requests complied with in full9493,91821,151
Number of requests complied with in part1500
Number of requests denied due to inability to verify consumer1,1464,7010
Mean number of days we took to substantively respond to requests4.8 days1 day1 day


Any changes to this Privacy Policy will be promptly communicated on this page and you should check back to see whether there are any changes. Continued use of the Website after a change in the Privacy Policy indicates your acknowledgment and acceptance of the use of Personal information in accordance with the amended Privacy Policy.

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For general questions regarding Shopper’s Voice or this Privacy Policy, please contact us:

American Members Canadian Members
Shopper’s Voice
Attention: Privacy Officer
P.O. Box 1478
Broomfield, CO 80038
 Shopper’s Voice
Attention: Privacy Officer
111 Queen St. East
Suite 200
Toronto, ON M5C 1S2
You may submit requests using our online request form. You may contact us by email at

Shopper’s Voice is a trademark of Epsilon Interactive CA, ULC., owned by Epsilon Data Management, LLC.