Last updated: July 10, 2024

Shopper’s Voice is dedicated to ensuring that it collects and uses in a responsible manner. This Privacy Policy applies to the information we collect on our United States and Canadian Shopper’s Voice websites and through our electronic Consumer Product Survey.

Shopper’s Voice collects consumer opinions, shopping habits and other related information members (“Members”) who take its surveys in order to send relevant marketing to Members, including:

• Provide Members with relevant information and offers;
• Help partner companies introduce new products and market existing ones to Members; and
• Send members other information about Shopper's Voice to Members.

Please read the rest of our Privacy Policy for details on what information Shopper’s Voice collects, how we use and share it, and how to manage your membership.

WHAT INFORMATION WE COLLECT

We collect personal information that you voluntarily provide to us, such as when you complete our surveys or interact with our website. The information may include:

Contact information: As part of our surveys, you will be asked to provide us with your contact information, such as your name, complete postal address, and email address. This information is required so that we are able to facilitate our programs and sweepstakes events to you. For example, we would need your name and postal address to mail you product samples, valuable trial coupons, product information, and other offers. Likewise, we would need your email address and complete postal address to send you any email offers.

Consumer Product Survey Information: As you participate in our Consumer Product Survey, you will be asked to answer questions regarding yours or your household’s product usage, brand preferences, shopping habits, hobbies & interests (such as reading and sports), health conditions, and preferences for wellness products. You may also be asked to provide demographic information, such as your age range, gender, the number of people in your household, and household income range. Such responses will enable us and our clients to provide you with the most relevant offers for your household. For example, many of our clients create offers especially for people with certain interests and demographic characteristics.

Email Interaction: We may place web beacons or pixel tags within our email messages to you to collect information about how you interact with those messages. This can include various interactions, such as whether the email was opened and what you clicked on within that email. Information regarding your interaction with our email messages helps us determine the best ways to make our offers available to you. For example, if you open an email, we may decide not to resend you that same offer since you have already seen it. Additionally, we may also combine your email interaction behavior with similar information of other members in aggregate and anonymous summary reports. Such summary reports will enable us and our clients to enhance and improve our products and services.

Social Media Integrations: Our websites may have integrated with third party social media platforms that give you the option to sign into our websites using your social media account, and likewise give you the option to share information about your activities on our websites with others on your social media network. These social media integrations will help you authenticate your identity and will enable you to share certain information to pre-populate our survey signup forms. Functionality of these integrations require us to set a cookie on your device. The information we collect via the social media sign-in feature will be subject to the terms of this Privacy Policy. All other social media features are governed by that social media company’s privacy policy.

Third Party Information: Shopper’s Voice and our clients may collect and use additional information from third parties, where, for example you may have given permission to those third parties to share your information with others like us. We use this third-party information to help improve our products and services, as well as to provide you with more relevant product information and offers.

Online Activity: Shopper’s Voice may collect certain information about your online activity as explained below in more detail under Cookies and Online Activities.

Other: Shopper’s Voice may also collect other information with your consent, or as permitted or required by law.

HOW WE USE AND SHARE INFORMATION

By providing us with your contact information and/or survey responses, you consent to our collection, use, and disclosure of such information for the purposes identified or described at the time of collection as described in the survey or as otherwise described in this Privacy Policy. Shopper’s Voice will not use your information except as described in this Policy in effect at the time of collection.

Consumer Product Surveys: The information provided to us by your participation in our Consumer Product Surveys may be used and/or disclosed as follows:

• Product Offers: Our clients use your contact information and survey responses to provide our members with free product samples, valuable trial coupons, product information, research opportunities, discounts and other offers via email, postal mail, online advertising and, on occasion, by telephone. If at any time you no longer want to receive these offers, you can cancel your membership by following the instructions indicated below under Managing your Membership.
• Clients: By supplying your contact information and survey responses, you agree that we may share your information with our clients so they may provide you samples, information and offers that may be most relevant to you. We have contractual agreements with our clients to ensure that the information they receive from us is handled securely. However, our email messages may contain links to other sites not affiliated with Shopper’s Voice and may have privacy practices that differ from those of Shopper’s Voice. We encourage you to review the privacy policies of any third party site you may link to from our email messages.

Third Party Service Providers: We may transfer your personal information to our third party service providers to assist us with: providing you with our or our clients product offers; deploying email, postal, and online campaigns; data processing, data warehousing, data verification and supplementation; market research, fulfillment, and technical support. By providing your information, you agree to this transfer, storing and processing. Personal information held by Shopper’s Voice, its affiliates, agents and/or service providers may be located in and transferred to the United States, Canada, and India. Our third party service providers are contractually required to protect members’ personal information and honor the commitments made in this Privacy Policy, subject to the laws of the jurisdiction in which the information is held. This may include lawful requirements to disclose personal information to government authorities in certain circumstances.

Legal Requests: We may also disclose any information about you as permitted or required by law, including to law enforcement, other government officials or other third parties as we, in our sole discretion, believe necessary or appropriate in connection with an investigation of fraud, intellectual property infringement, or other activity that is illegal or may expose us to legal liability.

Merger or Consolidation: We may also disclose such information to third parties, as we believe necessary or appropriate, in connection with a proposed or actual merger, consolidation, financing, securitization, insuring, sale, assignment or other disposal of all or part of Shopper’s Voice or our business or assets, for the purposes of evaluating and/or performing the proposed or actual transaction, provided that such a third party agrees to honor the commitments made in this Privacy Policy.

Summary Reports & Analysis: Your survey responses, email activity, or online activity may be combined with information from other members to create aggregate and anonymous research reports that will not personally identify you. These reports help us enhance and improve our offers, products, and services, and those of our clients. We may use or provide these reports to third parties for analysis or other purposes.

COOKIES AND ONLINE ACTIVITY

Shopper’s Voice, our third-party service providers who assist with managing our website, and other third parties use cookies, web beacons and similar technologies on our websites for a variety of purposes. We collect, and allow other third parties to collect, information when you visit our website, including information on how you use our website, device information such as your computer’s IP address, the browser and operating system software you use, and other information to help us determine products and services that may be of interest to you.

Cookies Used by Shopper’s Voice on Our Website: Cookies are small text files your web browser receives from websites you visit that store data to make your browsing experience easier and faster. By using our websites, you agree that we can place cookies on your device.

• Strictly Necessary Cookies: These cookies are required to provide the basic functions of the website and cannot be turned off. They are essential for accessing certain features of the website and could include signing in or adding items to a cart.
• Performance Cookies: These cookies collect information about how visitors use our websites for web analytics purposes, for instance, which pages visitors go to most often and error messages received. We use Google Analytics for web analytics. All information collected by these cookies is anonymous; they do not collect information that identifies a visitor. These cookies are only used to improve how our websites work and your experience on our websites.
• Functionality Cookies: These cookies allow our websites to remember choices you make (such as remembering your user name and password, language preference or the region you are in) and provide enhanced, more personalized features. These cookies may also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. They may also be used to provide services you have requested, such as keeping you logged in to your account as you browse the Internet. These cookies do not track your browsing activity on other websites.
• Targeting Cookies: These cookies may be set by us or our advertising partners, such as our parent company, Epsilon. Targeting cookies may be used to build a profile of your interests and show you relevant advertisements on this website or others. They do not store personal information but are based on uniquely identifying your browser. If you do not allow these cookies, you will experience less relevant advertising.  See Epsilon’s privacy notice for more information about Online Targeted Advertising (also called Interest-Based Advertising).
• Modifying Your Browser Settings: You can modify your browser settings at any time, including setting your browser to notify you when you receive a cookie, giving you the choice to decide whether or not to accept it. If you reject cookies, you may still use our websites, but the functionality of some areas may be limited. We do not honor any “do not track" signals coming from browser settings, cookie signals, or other mechanisms that provide you the ability to exercise choice regarding the collection of information about your online activities over time and across third-party websites or online services.

Below are links to information on managing your cookie preferences with common browsers:

• Google Chrome
• Mozilla Firefox
• Microsoft Internet Explorer
• Safari

To learn more about Google Analytics, including how to opt-out, please visit:
https://tools.google.com/dlpage/gaoptout

For more information about cookies, please visit: https://youradchoices.com/control#cookies.

For any questions related to our web technologies, please contact us via email at contactus@mail.ShoppersVoice.com.

Opting Out of Online Targeted Advertising: You may opt out of online targeted advertising by clicking on the Advertising Option Icon in the ads you receive. The Icon will appear as   and may be accompanied by text such as “AdChoices“. It will be located around the perimeter of the ad. Simply click on this Icon and proceed to the opt-out link or preference setting link. Once directed to the opt-out page or preference setting page, you may immediately opt-out of future online targeted advertising. We may also use technologies, such as Epsilon’s cookies, to provide you with personalized but anonymous online display advertising tailored to your interests. To opt out of our cookies used for this online advertising, click here.

To facilitate an opt-out, an opt-out cookie will automatically be placed on your device to block further targeted advertising. If you delete this opt-out cookie, clear your cookies, switch browsers or devices, or purchase a new device, your opt-out preference will not be maintained. You will need to opt-out again through the Icon in the ad. It is only when the opt-out cookie is present and can be read on your browser that we know you decided not to participate in targeted advertising.

Learn More: For information about the Advertising Option Icon, cookies and targeted advertising in general, please visit www.aboutads.info (United States) or youradchoices.ca (Canada) and www.iab.net/privacymatters.

To manage your online profile and your opt-out status, you may utilize the Digital Advertising Alliance tool at https://www.aboutads.info/consumers/ (United States), https://youradchoices.ca/understanding-online-advertising (Canada) or the Network Advertising Initiative opt-out tool at https://thenai.org/about-online-advertising/.

CHOICES AND MANAGING YOUR MEMBERSHIP

Email Offers: You can stop receiving email offers at any time by following the “Unsubscribe" instructions on any email we send you, at managing your membership online, or by writing to us via email at contactus@mail.ShoppersVoice.com or via postal mail at the address indicated below under Contact Us.

Product Offers: You can let us know that you wish to stop receiving product offers from our clients by contacting us directly via email at contactus@mail.ShoppersVoice.com, via postal mail at the address indicated below under Contact Us or at managing your membership online. Please remember to include your name and complete address for verification purposes. Our clients are updated on a regular basis about members who no longer wish to receive offers.

Correcting/Updating Your Information: If you wish to access or correct your contact information, and you have provided Shopper’s Voice with your email address, you may update your name, email address, and password by logging in and updating your profile. For all other corrections and updates, please contact our Member Care Team by emailing contactus@mail.ShoppersVoice.com or writing to the address indicated below under Contact Us. For address corrections, please remember to include your name, old address and new address including city, state/province and postal code, to ensure accuracy.

Your right to access and correct your information is subject to applicable legal restrictions. We take reasonable steps to verify your identity before granting access or making corrections.

You may also withdraw your consent to our collection, use and disclosure of your contact information or survey responses at any time, subject to contractual and legal restrictions and reasonable notice. Please contact us via email at contactus@mail.ShoppersVoice.com or via postal mail at the address indicated below under Contact Us. Note that if you withdraw your consent to certain uses of your contact information or survey responses, we may no longer be able to provide some of our products or services.

SECURITY

We use reasonable business practices including physical, technical and administrative safeguards designed to protect your information against loss, misuse or alteration.

Shopper’s Voice is a licensed user of Entrust’s state-of-the-art encryption technology. We use Entrust’s services to securely transmit the data you provide to us on our registration form, survey pages, and login page. We also use this feature on our “Contact Us" page.

You can help safeguard your information by securely storing your login information and logging out of your browser at the end of each session.

TERMS & CONDITIONS

Shopper’s Voice products and services are intended for residents of Canada and the United States that are over 18 years of age. To participate in the Tobacco Products category, a birth date is required to certify the respondent is at least 19 in Canada and 21 in the United States.

By registering with Shopper’s Voice, providing your contact information, providing answers on the Consumer Product Survey and/or using any of the services offered by Shopper’s Voice, you agree to abide by our Terms & Conditions and this Privacy Policy. View our Terms & Conditions or request a copy by writing us at the address indicated below under Contact Us.

Policy Modifications

Shopper’s Voice may change this Privacy Policy from time to time. If we identify new material purposes for the information already collected from you, we will seek your express consent prior to using the information for a new purpose. Any other changes to this Privacy Policy will be posted here and other places we deem appropriate so that you are aware of what changes have been made in how we collect, use and disclose your information. You should bookmark and periodically review this page to ensure that you are familiar with the most current version of this Policy. You can determine when this Policy was last revised by checking the “Last updated" legend at the top of this Policy. You may also request a copy of our Privacy Policy by writing us at the address indicated below under Contact Us.

HOW LONG WE KEEP YOUR PERSONAL INFORMATION

We keep Personal information for as long as is necessary for the purposes described in this Privacy Policy, complying with legal and regulatory obligations, protecting our or other’s interests, and as otherwise permitted or required by law. When Personal information is no longer necessary for or compatible with these purposes, it is removed from our systems in accordance with our internal retention policies. The criteria used to determine our retention periods include:

• The length of time we have an ongoing relationship with you and provide the Website or our services to you;
• Whether our processing of the Personal information is consistent with what an average consumer would expect when the Personal information was collected;
• Whether the Personal information is processed for any other disclosed purpose(s) compatible with what is reasonably expected by the average consumer;
• Whether the Personal information is relevant and useful to the provision of our services and our further processing is permitted by law;
• Whether the Personal information has been de-identified, anonymized, and/or aggregated; and
• Whether there is a legal obligation to which we are subject.

CONTACT US

For general questions regarding Shopper’s Voice or this Privacy Policy, please contact us:

Shopper’s Voice is a trademark of Epsilon Interactive CA, ULC., owned by Epsilon Data Management, LLC.