Last posted: April 3, 2025

Effective date: April 18, 2025

Shopper’s Voice is a trademark of Epsilon Interactive CA, ULC., owned by Epsilon Data Management, LLC.

Shopper’s Voice is dedicated to ensuring that your information is managed responsibly with respect for your personal privacy. This Privacy Policy applies to the information we collect on our United States and Canadian Shopper’s Voice websites and through our Consumer Product Survey.

Shopper’s Voice collects consumer opinions, shopping habits, and other related information in order to:

• Provide members with relevant information and offers;
• Help our clients introduce new products and market existing ones;
• Send members other information about Shopper’s Voice;
• Build our consumer dataset products that are licensed to advertisers for their marketing, including interest-based advertising, and internal analytics uses.  See more information within the Epsilon services privacy policy.

Please read the rest of our Privacy Policy for details on what information Shopper’s Voice collects, how we use and share it, and how to manage your membership. If you disagree with the way your personal information will be used, please do not use Shopper’s Voice websites. For our Canadian users, your use of the Shopper’s Voice websites constitutes your implied consent for us to process your personal information for the above-noted purposes.

We may include links to other websites, including social media platforms. This Privacy Policy only covers the Shopper’s Voice Websites and surveys and does not apply to the data practices of other third-party websites. We encourage you to read the Privacy Policies available on other websites you visit.

This Privacy Policy does not cover employee data or data collected during the employee application process.

OUR COLLECTION OF PERSONAL INFORMATION

We may collect the following categories of personal information about you when you complete our surveys, visit our websites, or interact with our emails. The following table also describes how we use personal information.

OUR PURPOSES FOR PROCESSING PERSONAL INFORMATION

We will process your personal information for one or more of the following purposes:

To provide our services (consumer data for online & offline marketing and analytics). Shopper’s Voice is a leading provider of consumer information to brands that want to advertise their products and services to you. Your survey responses will enable our clients to provide you with the most relevant offers for your household. For example, many of our clients create offers especially for people with certain interests and demographic characteristics.  Our clients may advertise to you in a variety of ways by using your personal information, such as by sending direct postal mail, email marketing messages, or digital advertisement like in a banner ad on a website. You can find more information in the Epsilon privacy policy as well.

Additionally, we may combine your personal information with personal information from other survey participants’ personal information to create aggregate and anonymous research reports for our clients. These reports will enable our clients to enhance and improve their respective products and services.

To maintain your Shopper’s Voice account, rewards program and facilitate our sweepstakes. After you complete one of our surveys, you may create an account on the Shopper’s Voice website. We will use your account credentials solely to maintain your account, which includes your rewards program status. You may earn points through our rewards program by opening and clicking on links in our emails and responding to surveys; therefore, through web beacons or pixels placed on the emails we send to you we can see how you interact with our emails in order to award you rewards points. We also offer sweepstakes to survey participants and will use the participants’ contact information for the sweepstakes drawing and provision of the winning prize.

To send you emails including offers and newsletters. By providing your email address, you may receive newsletters and product offers based on your survey responses via email. These emails are sent by Shopper’s Voice, not our clients, and are clearly marked with our logo. If at any time you no longer want to receive email offers, you can unsubscribe by clicking the Unsubscribe link in the email received, at managing your membership online, or by writing to us via email at contactus[at]mail.ShoppersVoice.com or via postal mail at the address indicated below under Contact Us.

Our email messages may contain links to other sites not affiliated with Shopper’s Voice and may have privacy practices that differ from those of Shopper’s Voice. We encourage you to review the privacy policies of any third-party site you may link to from our email messages.

To respond to queries or communication you send. On the Contact Us page of our website you may send us a message or you may email us. We will use the information you provide to respond to you.

To improve or modify our services. We may use your personal information to improve the services we offer to our clients and also to our survey participants. For instance, your responses to our surveys inform us on how to create new survey forms and questions.

We may place web beacons or pixel tags within our email messages to you to collect information about how you interact with those messages. This can include various interactions, such as whether the email was opened and what you clicked on within that email. Information regarding your interaction with our email messages helps us determine the best ways to contact you and what types of products and services you may prefer from our clients. For example, if you open an email, we may decide not to resend you that same offer since you have already seen it.

Analytics. We use Google Analytics for web analytics. Google Analytics’ will place a cookie on your browser and provide us with a report about how our websites work and your experience on our websites. See more information about cookies below.

Online advertising. Device tracking technologies like pixels are incorporated into our websites as well as into our ads displayed on other websites and services. Some of these tracking technologies may track your activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to you (“Interest-based Advertising”). We may also use audience matching services to reach people (or people similar to people) who have visited our website or are identified in one or more of our databases. This is done by us uploading a customer list to another party or incorporating a pixel from another party into our website, and the other party matching common factors between our data and their data or other datasets. For instance, we incorporate the Google DoubleClick and Epsilon pixels on our websites. As indicated below, vendors and other parties may in certain contexts, independently decide how to process your information. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.

HOW WE SHARE INFORMATION WITH THIRD PARTIES

We may disclose your personal information for various purposes related to our business. The disclosure may be to our clients, partners, or vendors.

Sharing personal information means to disclose your personal information to a third party for Interest-based Advertising.

Selling personal information means to disclose your personal information to a third party for an exchanged value and a purpose other than one of the listed business purposes below in the chart of disclosures to service providers.

The table below shows with whom we may Share or Sell your personal information, and whether we believe we have “sold” or “shared” a particular category of information in the prior 12 months.

Disclosures to our Service Providers: We also may disclose your personal information to our service providers that assist us with our business purposes. Our service providers only process your personal information in accordance with our instructions and only for the purpose listed below.

Sharing for Legal Purposes: In addition, we may share personal information with third parties in order to: (a) comply with legal process or a regulatory investigation (e.g. a subpoena or court order); (b) enforce our Terms of Service, this Privacy Policy, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; and/or (d) protect the rights, property or personal safety of us, our platform, our clients, our agents and affiliates, its users and/or the public. We likewise may provide information to other companies and organizations (including law enforcement) for fraud protection, and spam/malware prevention, and similar purposes.

Sharing in Event of a Corporate Transaction: We may also share personal information in the event of a major corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction.

COOKIES AND ONLINE ACTIVITY

Shopper’s Voice, our third-party service providers who assist with managing our website, and other third parties use cookies, web beacons and similar technologies on our websites for a variety of purposes. We collect, and allow other third parties to collect, information when you visit our website, including information on how you use our website, device information such as your computer’s IP address, the browser and operating system software you use, and other information to help us determine products and services that may be of interest to you.

Cookies Used by Shopper’s Voice on Our Website: Cookies are small pieces of text or code sent to your device when you visit the Website. In this Privacy Policy, “cookies” include similar technologies that can write or read information on your device such as “Local Shared Objects” (sometimes called Flash Cookies), pixels, tags and web-beacons. Cookies allow us to recognize your device and store information about your preferences or past actions. Cookies are widely used by website owners in order to make their websites work, operate more efficiently, provide reporting information and store things like personalization details or user preferences. Cookies can also be used to improve your experience when seeing web and mobile advertisements and ensure that when you click on an advertisement, you are sent to the correct click-through destination. The following cookies categories are used on the Website:

• Essential cookies are strictly necessary for our Website to function properly and cannot be turned off. They are essential for accessing certain features of the website and could include signing in, adding items to a cart, or e-billing.
• Performance and functionality cookies are used to enhance the performance and functionality of our Website but are non-essential to its use. However, without these cookies, certain functionality may become unavailable.
• Analytics and customization cookies collect information that is used either in aggregate form to help us understand how our websites are being used, how effective our marketing campaigns are, or to help us customize our Website for you.
• Advertising cookies may be set by us or by our advertising partners. These Cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same advertisement from continuously reappearing, ensuring that advertisements are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

You can manage your preferences or disable non-essential cookies at any time by selecting “Customize” in the cookie banner at the bottom of this page. This may prevent you from taking full advantage of the Website.

Opting Out of Online Targeted Advertising: You may opt out of online targeted advertising by clicking on the Advertising Option Icon in the ads you receive. The Icon will appear as and may be accompanied by text such as “AdChoices“. It will be located around the perimeter of the ad. Simply click on this Icon and proceed to the opt-out link or preference setting link. Once directed to the opt-out page or preference setting page, you may immediately opt-out of future online targeted advertising. We may also use technologies, such as Epsilon’s cookies, to provide you with personalized but anonymous online display advertising tailored to your interests. To opt out of our cookies used for this online advertising, click here.

To facilitate an opt-out, an opt-out cookie will automatically be placed on your device to block further targeted advertising. If you delete this opt-out cookie, clear your cookies, switch browsers or devices, or purchase a new device, your opt-out preference will not be maintained. You will need to opt-out again through the Icon in the ad. It is only when the opt-out cookie is present and can be read on your browser that we know you decided not to participate in targeted advertising.

Learn More: For information about the Advertising Option Icon, cookies and targeted advertising in general, please visit www.aboutads.info (United States) or youradchoices.ca/ (Canada) and www.iab.net/privacymatters.

To manage your online profile and your opt-out status, you may utilize the Digital Advertising Alliance tool at http://www.aboutads.info/consumers/ (United States), http://youradchoices.ca/understanding-online-advertising (Canada).

YOUR PRIVACY RIGHTS AND CHOICES

Shopper’s Voice is a subsidiary of Epsilon. For information about your privacy rights and choices please see section VIII of Epsilon’s privacy policy.  You may use Epsilon’s privacy portal or call toll free at 1-866-267-3861 if you want to exercise any of your privacy rights.

Email Offers: You can stop receiving email offers at any time by following the “Unsubscribe" instructions on any email we send you, at managing your membership online, or by writing to us via email at contactus[at]mail.ShoppersVoice.com or via postal mail at the address indicated below under Contact Us.

Correcting/Updating Your Account Information: If you wish to access or correct your contact information, and you have provided Shopper’s Voice with your email address, you may update your name, email address, and password by logging in and updating your profile. For all other corrections and updates, please see visit the Epsilon privacy portal or call toll free at 1-866-267-3861.

FINANCIAL INCENTIVES

Our Promotions. We may offer sweepstakes or promotions. Each individual promotion is governed by its own terms, and the exact financial incentive offered will be detailed in the respective sweepstakes rules or promotion terms.

Our Rewards Program. We offer a rewards program for survey participants that are US residents. See the terms of the rewards program here.

Opt-In to Our Financial Incentive Program. Prior to submitting your information and beginning the survey, you will be asked to agree that you have read the sweepstakes rule and the rewards program terms and agree to opt-in to our financial incentive programs. To opt-in to our financial incentive for an individual promotion, go to www.shoppersvoice.com if you’re a resident of the United States. You may, at any time, request to withdraw your consent by opting out or requesting to be deleted from our database as permitted by privacy laws and outlined in this Privacy Policy. Withdrawing your consent will affect the distribution of our emails for client promotions and offers as your name and contact information would no longer be included in the list made available to our clients. However, general client provided coupons are freely available and will continue being available to you on our website, and such withdrawal will not affect your participation and eligibility in a promotion you previously entered.

The Information we obtain from you as part of our collection practices outlined in this privacy policy enables us to provide our clients with opinions, preferences, and insights from shoppers like you. Although we value the information that we collect from you within our survey, that data is much more valuable to our business when combined with data collected from our other respondents as well. One consumer’s data has nominal value to us because in large data sets that also include data collected without incentive, the utility and value of the set is only nominally enhanced by the inclusion of one additional entry. We do not maintain a regular accounting of the financial value for each individual’s provided data.

Client Promotions and Offers. Any financial incentive provided by our client is subject to our client’s privacy policy.

Coupons/Discounted Products or Services: Our clients may provide coupons or discounts to you via email or postal mail from us or our client, or other advertising platform directly from the client. The terms of the coupon will be provided on the coupon itself. General coupons will be made accessible via links in our emails.

Samples: Our clients may provide product samples to you. Our client will decide who receives a free sample based on targeting criteria such as age, gender, income, product preference or usage, and other criterion. The targeting is based on the client’s good faith desire to distribute samples to individuals who are most likely to purchase their product. For example, the client partner company may only send a sample of dog food to a household that has self-reported in our survey that they own a dog. Likewise, another client may only decide to send a sample of a feminine hygiene product to households that have self-reported that they use that kind of product or have a female in the household.

Research Panels: You may also receive invitations to earn rewards through our client research panels. Your participation in the research panel is subject to the privacy policy provided by the client.

AUTOMATED DECISION MAKING AND PROFILING

To the extent that we use processes that involve automated decision making or profiling when processing your personal data, we take steps to ensure that any automated decision making or profiling practices are fair and not discriminatory. Additionally, we do not process your personal data for profiling that produces a legal or similar significant effect, such as a decision to offer to you or decline your request for employment, financial services, housing, or healthcare. We use automated processes to derive inferences and create audiences for interest based advertising and other marketing purpose, including for those clients that may advertise their products or services within the financial, housing, or healthcare industries.

INFORMATION ABOUT PERSONS UNDER 18 YEARS OF AGE

Our websites and surveys are intended for general audiences and are not directed at children. We do not knowingly collect personal information from minors under 18 years of age unless we have received legal consent to do so. If we learn that personal information from such minors has been collected, we will take reasonable steps to remove their information from our database (or to obtain legally required consent).

HOW LONG WE KEEP YOUR PERSONAL INFORMATION

We keep Personal information for as long as is necessary for the purposes described in this Privacy Policy, complying with legal and regulatory obligations, protecting our or other’s interests, and as otherwise permitted or required by law. When Personal information is no longer necessary for or compatible with these purposes, it is removed from our systems in accordance with our internal retention policies. The criteria used to determine our retention periods include:

• The length of time we have an ongoing relationship with you and provide the Website or our services to you;
• Whether our processing of the Personal information is consistent with what an average consumer would expect when the Personal information was collected;
• Whether the Personal information is processed for any other disclosed purpose(s) compatible with what is reasonably expected by the average consumer;
• Whether the Personal information is relevant and useful to the provision of our services and our further processing is permitted by law;
• Whether the Personal information has been de-identified, anonymized, and/or aggregated; and
• Whether there is a legal obligation to which we are subject.

SECURITY

We use reasonable business practices including physical, technical and administrative safeguards designed to protect your information against loss, misuse or alteration.

Shopper’s Voice is a licensed user of Sectigo’s state-of-the-art encryption technology. We use Sectigo’s services to securely transmit the data you provide to us on our registration form, survey pages, and login page. We also use this feature on our “Contact Us” page.

You can help safeguard your information by securely storing your login information and logging out of your browser at the end of each session.

TRANSFER OF DATA

All personal data collected by Shopper’s Voice in Canada will be transferred to Epsilon and our Service Providers located in the United States, India, and Canada.  Our service providers are contractually required to protect members’ personal information and honor the commitments made in this Privacy Policy, subject to the laws of the jurisdiction in which the information is held. This may include lawful requirements to disclose personal information to government authorities in certain circumstances.

US ANNUAL CONSUMER REQUESTS REPORTING

Please see Epsilon’s privacy policy for the consumer rights metrics required to be reported by the state of California.

NOTIFICATION OF CHANGES

From time to time, we may update this Privacy Policy. Any changes to it will become effective within 15 days from when it is posted to our website. Any changes to this Privacy Policy will be promptly communicated on this page and you should check back to see whether there are any changes. Continued use of the Website after a change in the Privacy Policy indicates your acknowledgement and acceptance of the use of Personal Data in accordance with the amended Privacy Policy.

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DATA BROKER

Shopper’s Voice is a division of Epsilon.

EPSILON IS A DATA BROKER UNDER TEXAS LAW. TO CONDUCT BUSINESS IN TEXAS, A DATA BROKER MUST REGISTER WITH THE TEXAS SECRETARY OF STATE (TEXAS SOS). INFORMATION ABOUT DATA BROKER REGISTRANTS IS AVAILABLE ON THE TEXAS SOS WEBSITE.

EPSILON MAY SELL YOUR SENSITIVE PERSONAL DATA.

CONTACT US

For general questions regarding Shopper’s Voice or this Privacy Policy, please contact us: